Small Business Saturday celebrates the heart of the American economy by encouraging people across the country to support the small businesses in their local community. Created by American Express, this annual event helps to kick off the holiday shopping season, falling between Black Friday and Cyber Monday.
Between Black Friday and Cyber Monday is a day dedicated to supporting
small businesses nationwide. Last year, over one hundred million people*
came together to Shop Small® in their communities on Small Business Saturday®.
*Based on 2011 Small Business Saturday Consumer Survey by Echo Research, and commissioned by American Express